Dr. Ainhoa Serna

 The type of scientific work we are offering

Tourism and mobility

The knowledge area focuses on models and methodologies for the analysis and monitoring the online reputation (Social Media) image of the destination and tourism industries, taking advantage of the digital footprint of visitors, opinions and attitudes in texts written in natural language, as well as their relationships with the environment and other destinations, mobility, etc.

Being able to identify the implications in different dimensions such as infrastructure, accessibility through different means of transportation, how they influence mobility patterns, ... etc.

Possible duration of STSM

Ideally 90 days or more

The best time to host STSM in this institute

April or May